In an age of much change in the business world, more people are reinventing themselves. That could mean learning new skills to fit a new job, landing in a new industry or starting a new business.

Sometimes the change is forced upon someone (fired); other times they force it upon themselves (inspired). The person might even be comfortable in a job, but a new opportunity or goal motivates them to try something much different – to reinvent.

A company’s culture plays a significant role in how successful that company will be over the long haul.

But often as the world and circumstances change, that long-ingrained culture also needs to change – and that’s no easy task.

“The challenge is that most people live every day without much thought to the patterns and habits that are guiding their daily business life or even their general life,” says Andi Simon, a corporate anthropologist and author of On the Brink: A Fresh Lens to Take Your Business to New Heights (www.andisimon.com).