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Thursday, 28 April 2016

Grow Your Business by Hiring Nurturing Leaders

Many of us unconsciously believe that women in leadership roles should be like men—whether we will admit this or not. Certainly, this view has gained support in research of successful leaders: those females who have characteristics traditionally attributed to males (i.e., competitive, ambitious, assertive, task versus interpersonally orientated, secure in holding power and authority over others) will be perceived as more effective than women who do not have these traits. In fact, some studies suggest that professional women who are nurturing and cooperative (what are called “stereotypic feminine traits”) will be perceived in the “dog-eat-dog” man’s world as incompetent.

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