A company’s culture plays a significant role in how successful that company will be over the long haul.

But often as the world and circumstances change, that long-ingrained culture also needs to change – and that’s no easy task.

“The challenge is that most people live every day without much thought to the patterns and habits that are guiding their daily business life or even their general life,” says Andi Simon, a corporate anthropologist and author of On the Brink: A Fresh Lens to Take Your Business to New Heights (www.andisimon.com).