Kids in Distress (Kid) Ceo Mark Dhooge Debuts New Blue Hair in Response to Exceeding Company Challenge Goal for 14th Annual Duck Fest Derby

Kids in Distress (Kid) Ceo Mark Dhooge Kids in Distress (Kid) Ceo Mark Dhooge

FORT LAUDERDALE, Fla.  – Mark Dhooge, president and CEO of Kids In Distress (KID) and Family Central, Inc., debuted his new electric blue hair on July 6 during the nonprofit’s food distribution at KID headquarters organized in collaboration with Feeding South Florida and FLIPANY. KID’s contactless food distribution system serves 2,000 disadvantaged individuals each week.

Dhooge dyed his hair in response to a KID company challenge to raise funds for the reimagined 14th Annual Duck Fest Derby presented by JM Family Enterprises, Inc., which was forced to go virtual this year because of COVID-19 health and safety considerations. KID employees exceeded Dhooge’s challenge by giving $10,000 (overall, the event grossed a record-breaking $300,000) and Dhooge, with the help of Lucé Salon and Spa, made good on his promise to go blue in a spectacular and follicular fashion. It was live-streamed on Zoom so team members could log on and watch. 

With the outbreak of COVID-19, the 14th Annual Duck Fest Derby presented by JM Family Enterprises, Inc. which was originally scheduled for Saturday, March 28, was canceled and then reimagined. Although a large, in-person gathering was not possible this year, with the support of Duck Fest Derby sponsors and supporters, a virtual event became KIDpossible.

Duck Fest Live streamed on Facebook, Instagram, and YouTube on July 7 where KID celebrated the milestone sale of a record-breaking 35,226 duck adoptions and the sponsors, supporters, and friends who sacrificed to make it happen.  One-hundred percent of the duck adoptions directly benefited the 20,000+ children and families impacted.


For more information about KID or to donate, visit or call (954) 390-7620. Follow us on Instagram @kidsindistress and Twitter @kidsindistress

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